Consumer Strategy & Analytics
About the Role
At Instabee, the consumer is at the heart of our rapid growth and success. We are looking for a strategic and analytical thinker to play a pivotal role in shaping our understanding of the consumer and driving impactful improvements to their experience. This is not just a data analysis role; it's an opportunity to define the problems, establish the metrics, and develop the solutions that will enhance consumer growth, loyalty, and satisfaction. As a champion for the consumer, you will partner with teams across the company to frame critical business questions related to our users and translate complex data into strategic recommendations. You will be expected to go beyond reporting, proactively identifying opportunities and driving smarter decisions that fundamentally improve the consumer journey and how we serve millions of users.
Some of the things you’ll do
- Independently identify and define key business challenges related to consumer behavior and engagement
Develop a deep understanding of our consumers, uncovering critical insights and trends that inform strategic decision-making
Design and implement frameworks for measuring consumer success and identifying areas for improvement across the consumer lifecycle
Work with large datasets to proactively identify opportunities for significant impact on acquisition, retention, and conversion
Collaborate closely with Product, Tech, and Operations to define, test, and launch consumer-centric initiatives, ensuring alignment with strategic goals
Translate complex data analyses into clear, concise, and actionable strategic recommendations for diverse audiences, including senior leadership
Challenge existing assumptions and explore innovative approaches to understanding and enhancing the consumer experience
Design and analyze A/B tests and other experiments to measure the impact of strategic initiatives and inform future decisions
Present compelling narratives based on data-driven insights to influence stakeholders and drive organizational change
About You
You’re passionate about creating great consumer experiences and curious about what drives people’s behavior
You’re a problem solver at heart – you enjoy ambiguity, frame your own hypotheses, and take ownership of solutions
You are intellectually curious, self-driven, and thrive in fast-paced environments
You balance strategic thinking with strong analytical skills; you see the bigger picture and dive deep into data
You are comfortable challenging the status quo and proactively seek innovative tools and technologies to uncover deeper insights and solve challenging problems
You have a proven ability to move beyond data reporting to define problems, develop hypotheses, and formulate strategic solutions
You’re comfortable influencing stakeholders across different teams and levels of the organization
You possess exceptional communication and presentation skills, capable of conveying complex ideas and recommendations effectively to both technical and non-technical audiences
You believe great consumer experience is a competitive advantage and want to be the one who helps shape it
What We’re Looking For
3+ years of experience in strategy, insights, analytics, or similar roles
Hands-on with SQL, Python, Tableau or similar – and the ability to manipulate and interpret large datasets
Demonstrated ability to independently define problems, develop analytical frameworks, and drive actionable insights from data
Solid understanding of experimental design (e.g., A/B testing) and statistical concepts
A strong understanding of business principles and the ability to connect data insights to broader strategic objectives
Clear communicator, comfortable presenting to diverse audiences
Background in Business, Economics, Engineering, Psychology, or similar
If this is you then we can’t wait to meet you!
What you’ll get
We can promise you that you will be challenged, develop your skills and have the opportunity to work with truly amazing and competent colleagues. If you like changes and want to set new processes and ways of working - this is the place for you!
Of course, we have all the necessary and standard benefits in place, but in addition to this, we can also offer:
🌇 Sky-High Office: Modern and newly renovated with a 360-degree view around Stockholm.
🐶 Puppy Friendly: Bring your dog to work - we've got a whole floor for our furry friends!
🍸 Rooftop Fridays: Chill out at our Friday rooftop bar with the best views in town
🏓 Fun & Games: Ping pong, Shuffleboard, Foosball, and even a Karaoke Room for your leisure time.
👶 Parental Pay for Six Months: Step away from work and provide the best care and love to your little one.
🎂 A Day Off on Your Birthday: We love to celebrate, so enjoy your birthday to the fullest with a day off each year!m for your leisure time.
⏰ Flexible Hours: Hybrid setup with working hours that adapt to your lifestyle.
Diversity and inclusion is very important to us and we are committed to creating an inclusive work environment. We want to be a workplace where everyone’s perspectives and opinions are valued, and we are dedicated to creating opportunities for all employees to thrive and reach their full potential.
Get to know us
In 2022, Instabee was founded after combining Budbee and Instabox - two leading last-mile delivery companies with three consumer-facing brands: Budbee, Instabox, and Porterbuddy. Instabee serves millions of consumers across Europe with convenient deliveries and is on track to become the leading European e-commerce enabler. Always with the consumer at heart.
We’re fast, both in terms of parcel delivery and when it comes to growing our business. So far our journey has taken us from Sweden to the rest of Scandinavia and parts of continental Europe, but we have no plans on stopping anytime soon. As we continue to expand, the complexity of Instabee grows in parallel. With that in mind, we’re now looking for you to help us on the journey ahead.
This recruitment process consists of background checks via Verifiera as a review of previous public criminal records. The result is public information that is handled confidentially. This is mandatory for all recruitment processes at Instabee in Sweden.
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- Department
- Product
- Locations
- Stockholm, Sweden
- Employment type
- Full-time

About Instabee
Instabee was founded in 2022 after combining Budbee and Instabox — two leading last-mile delivery companies with three consumer-facing brands: Budbee, Instabox and Porterbuddy. Instabee is present in six countries, serving thousands of online merchants, including ASOS, Zalando, Inditex and H&M and is on track to become the most admired European e-commerce enabler.
Since the start, Instabee has focused on consumer-centric and sustainable solutions, offering deliveries to boxes and homes using muscle power, electricity, renewable diesel and biofuels. Through bespoke technical solutions, Instabee can guarantee optimal fill rates and routing, minimising any unnecessary transports. Instabee is backed by Kinnevik, Creades and EQT, among others.
Consumer Strategy & Analytics
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